CHAGEE introduced Peach Oolong Milk Tea as the latest addition to its Philippine menu, following its strong reception in various international markets. The brand ranks it as its third international best-seller, a testament to its growing influence in the premium tea segment.
This is not a short-term offer. The Peach Oolong Milk Tea is launched as a permanent menu item, a sign of CHAGEE's confidence that it will stand alongside their popular drinks. Prices start at P125, with early access for app users starting January 15.
In terms of flavor, tea is more dominant than sweetness. oolong tea has a subtle floral aroma and a slight roast, while peach provides an elegant fragrance rather than a sweet aftertaste. This balanced profile suits customers who prefer lighter and more refined milk teas.
According to the management of CHAGEE Philippines, the launch of the drink in the local market is due to its continued popularity in neighboring countries. It is being positioned as a lighter option this beginning of the year, especially for those who avoid heavy milk tea blends.
As part of the launch, there are limited promotions running until mid-February, including bundled offers with Peach Oolong-themed merchandise. By eschewing the limited-edition cycle, it's clear that CHAGEE is betting on long-term growth—a bold yet elegant move for a delicate flavor.
