Toyota doesn't just make cars, it builds the entire auto industry. That's the belief of Kiichiro Toyoda, Toyota's founder. At a time when Japan couldn't yet produce its own cars, he chose to lay the foundation—not just for a company, but for an industry. He brought together suppliers, dealers, and banks to create the robust automotive system that is known around the world today.
This way of thinking has become the foundation of Toyota’s values. They put people and communities before they even launch products. According to Akio Toyoda, the company’s chairman, “We can’t make customers happy just by making more cars. It’s more important to be the ‘best-in-town’—the company that people trust the most in their area.”
This has allowed Toyota to remain resilient even during times of crisis. The trust it has built with partners, suppliers, and customers has enabled it to produce vehicles that meet market needs. One such vehicle is the IMV or “Innovative International Multi-Purpose Vehicle,” which was launched in 2002 to address the diverse mobility needs of developing countries.
Under its “Mobility for All” mission, Toyota aims to provide the right transportation solutions for everyone. This includes new models such as the Tamaraw and Land Cruiser FJ, as well as the upcoming IMV Battery Electric Vehicle that will provide an option for those who want to switch to electric.
Unlike other companies that focus solely on sales or rankings, Toyota is committed to listening to customers and delivering the right innovations. By focusing on people and communities, they continue to prove that true success is the result of trust, care, and dedication—not just numbers.
