adidas pays homage to sneaker culture with a collab with City Jeans. The new Gazelle Indoor “Diamond in the Rough” is inspired by the Bronx, New York, known for its resilience, creativity, and community energy.
The design features a navy ripstop upper that can be torn off to reveal powder blue suede underneath. There's a “start here” heel tag and permanent pull tab on the back, while the branding on the tongue features a lenticular print that sparkles like diamonds. Limited to just 800 pairs, each with its own number stitching on the inside.
According to Ben Winrauke, COO of City Jeans, “City Jeans is about more than sneakers, it’s about the community that inspires us.” Eric Canals, Head Buyer added, “The story of this release reflects the Bronx: tough on the outside but full of creativity and resilience.”
Founded in 1993, City Jeans is a family-owned retailer that has become a pillar of the community. Known for hiring local staff and supporting school programs, it truly embodies the Bronx spirit.
The City Jeans x adidas Gazelle Indoor “Diamond in the Rough” is expected to be released at a price of approximately ₱7,400. Available exclusively in-store and online at City Jeans.
