adidas is now the official apparel partner of the Audi Formula 1 team. In the new multi-year partnership, they will create the team's official apparel that combines fashion and performance.
The first collection will be released before the start of the 2026 season. The design focuses on clarity and precision, reflecting Audi's new design philosophy.
According to Gernot Döllner, CEO of Audi, this partnership is not just about innovation but also about the shared values of the two brands. Bjørn Gulden, CEO of adidas, added that the combination of the four rings and three stripes is the beginning of a new chapter in motorsport.
Jonathan Wheatley, Team Principal of the Audi F1 Team, also said that adidas will provide technical gear for higher performance and they also plan to create bold activations and unique experiences outside of the race.
Stay tuned for more details about the partnership before Audi starts in Formula 1 in 2026.
