Singer SZA has officially signed on as Vans' Artistic Director in a multi-year partnership. As part of the deal, she will lead creative campaigns and collaborate on exclusive product collections that combine her artistic vision with the brand's youthful style.
SZA has long been a fan of Knu Skool shoes and other Vans styles, which are the focus of her first campaign. In her new role, SZA aims to show that joy, community, creativity, and fashion are still connected. She also believes that bravery and curiosity are the keys to facing uncertainty—and it's a lifestyle that Vans supports.
SZA says, “With Vans, I feel free to express myself.” She expressed excitement about sharing the brand’s Off the Wall spirit with more people. Her first campaign was shot by Sophie Jones and showcases beauty in vulnerability.
SZA has previously collaborated with other footwear brands in 2022, but she says her connection with Vans is more personal and natural. In this new phase of her career, she expects more fashion-forward and creative projects from their partnership.
