The Hulu app will be completely gone and will become part of Disney+ by 2026. Its goal is to combine various shows into a single app to make watching easier and more convenient for subscribers.
After taking full control of Hulu, the company announced that the separate Hulu app would be gone. However, subscribers will still have the option to avail Disney+ or Hulu separately. Both will still be available to watch on the same Disney+ app, depending on the plan taken.
The change won't just be in the U.S. This fall, the Hulu brand will replace the Star tile on Disney+ in other countries. This way, Hulu will be better recognized as a global brand for general entertainment.
According to management, the app integration will help lower operational costs, increase engagement, and reduce subscriber churn. It will also open up more opportunities for ads and flexible bundles.
This move is proof of the continued convergence of streaming services to provide an all-in-one platform. For viewers, it means a single destination for Marvel, Star Wars, family, news, live sports, and other shows.
