BE@RBRICK x Tamagotchi has launched an exclusive collaboration in celebration of the 30th anniversary of the iconic digital pet. It will be exclusively unveiled at the Big Tamagotchi Exhibition to be held at the Roppongi Museum, Tokyo.
The collection is inspired by the Original Tamagotchi and the “New Species Discovered!!” edition, with a mix of 90s nostalgia and Bearbrick aesthetic. It features limited edition Tamagotchi devices and 400% BE@RBRICK figures, with matching designs and poses.
One of the most anticipated details is the bear-shaped glitter case of the Tamagotchi device, which gives it a premium and collectible feel. It blends vinyl art culture with the fun of digital pets.
There are two main releases: the BE@RBRICK × Tamagotchi Device priced at ¥7,150 JPY, and the BE@RBRICK × Tamagotchi 400% figure priced at ¥19,800 JPY. They will be released on January 7 and 10, 2026, while the exhibit will run until February 2, 2026.
For toy collectors and lifestyle fans, this is expected to be the hottest drop in Roppongi this new year.
