Gundam is one of the most iconic anime since 1979, and has become a huge part of pop culture thanks to the popular Gunpla models. The brand's continued strength has allowed it to collab with big names in streetwear, design, and even motorsports. These partnerships show how far Gundam has reached across cultures.
With BAPE x Gundam, a massive installation in Shanghai featuring four giant statues with BAPE, AAPE, BABY MILO and APEE themes is trending. It's a follow-up to the hit 2018 collab that used the RX-78-2 and Zaku II and combined with ABC CAMO—proof that Gundam design is strong in the world of street fashion.
With Supreme x Gundam, the hype exploded in 2021 when they released a limited-edition clear red MG 1/100 RX-78-2 model kit. This showed that Gundam could enter the luxury streetwear world and turn Gunpla into a premium collectible.
Sa Scuderia AlphaTauri x Gundam, pumasok ang brand sa F1 noong 2023. Dinala ang RX-78-2 at Gundam Aerial sa race cars at gear ni Yuki Tsunoda. Dahil dito, naipakita ang tema ng Gundam na technology at precision sa mas malaking global audience.
In fragment design x Gundam, Hiroshi Fujiwara released a minimalist grayscale Gunpla for GUNDAM45FRGMT. It became a symbol that Gundam is not just merch—it can also be a high-end art collab.
