Ducati has launched the new Ducati Factory Made program, a factory-backed initiative that allows riders to personalize their Multistrada V4 directly from the plant. Similar to premium customization programs in the industry, it aims to deliver the motorcycle exactly to the client's wishes—no after-sales modifications required. Through in-line assembly, consistent quality and adherence to the brand's strict production standards are ensured.
One of the biggest highlights of the program is the wide choice of colors and livery designs. Choose from the Icone colors that represent Ducati's tradition, the glossy Style series for an elegant and modern look, and the matte tones of the Sophistication collection for a more exclusive look. For those who want to show off the brand's racing DNA, the Performance Liveries and Ducati Corse Liveries are available, inspired by their motorsport heritage. The program also deepens Ducati's collaboration with Automobili Lamborghini, including special colors such as Viola Pasifae, Arancio Xanto, Giallo Belenus, Blu Uranus, and Verde Scandal.
On the technical side, Ducati Factory Made offers a variety of custom components such as cast wheels in different colors, forged alloy or spoked wheels, and color options for the rear frame and brake calipers. Riders can also choose seat heights for rider and passenger, as well as suspension configurations, providing an almost handcrafted level of personalization. Options from the Touring, Adventure, Sport, Tech, and Enduro packages can also be combined, and is also available for the Multistrada V4 Pikes Peak and RS models. Prices start at P 1,860,000 (S
