J. Cole has delivered the first in-depth look at his final phase as an artist with the release of the music video for “Disc 2 Track 2”, the lead single from his highly anticipated album The Fall-Off. Following the confirmation of a February 6 release date, the visual serves as a cinematic companion to the themes of fame, legacy, and memory—a quiet yet bold meditation on the journey of a legend.
Directed by Ryan Doubiago, the video uses a reverse-chronological narrative in which Cole retraces his life from death back to birth. The imagery closely follows the lyrics, depicting life “in reverse”—from the casket and church ceremony, back to the rise of his career, back to the roots. The sad and biographical tone sets the tone for what is considered the final chapter of his career.
In terms of sound, the production by DZL and Maneesh is prominent, and the title “Disc 2 Track 2” clearly hints at the double-album format of the upcoming project. After enigmatic teasers and a long wait for fans, this release confirms the album's massive scope. With the imminent arrival of The Fall-Off, the track provides a raw and lyrical glimpse into the mind of an artist ready to bid farewell to the stage—with dignity and depth.
