


In celebration of 2026, HOKA introduces the new Ora Primo “Light Roast”, a recovery footwear that combines performance and lifestyle. Its neutral and seasonal palette provides an elegant and modern feel, perfect for those looking for comfortable footwear with refined style.
Designed for post-run relief, the Ora Primo features a soft knit collar and insulated puff upper that provide exceptional softness and support for tired feet. The slip-on design is practical for quick on and off, while the “Light Roast” colorway—a light brown inspired by specialty coffee—is accented by dark brown zig-zag elastic laces for visual depth.
Supported by a black wave-like toe cap and rugged sole, the silhouette offers durability and balanced aesthetics. HOKA's iconic flying bird motif is also featured in tonal brown below the collar, a subtle yet premium detail. Released on January 15, this model has a MSRP of ¥18,700 JPY, positioning the Ora Primo “Light Roast” as a stylish and functional recovery essential.



