The Duffman has officially said goodbye to the world of Springfield after nearly three decades on the air. In the Season 37 episode titled “Seperance,” which aired on January 4, 2026, the character Barry Duffman announced the final retirement of the iconic mascot that has long been a symbol of the series.
This is not a dramatic farewell but a corporate decision. It was explained that Duff Corporation is moving away from traditional advertising, as mascots, TV commercials, and jingles are no longer reaching younger audiences. This decision is a clear commentary on the changing landscape of modern marketing.
First appearing in 1997 and voiced by Hank Azaria, Duffman ditched his red cape and beer-can belt, and remained in civilian clothes until the end of the episode—a clear sign of a permanent farewell. For fans, Duffman's retirement was not just the end of a character, but a significant moment in pop culture history.
