Joji's comeback has sent the internet into a frenzy. After three years since his last album and tour, he announced his new album Piss in the Wind on his own label Palace Creek. His first single "PIXELATED KISSES" went viral, racking up millions of streams in just a few hours and entering the Billboard Hot 100.
Joji's success is the result of a true dedication to music. Even during the Filthy Frank and Pink Guy eras, he already had musical content on YouTube. Under Pink Guy, he released satirical hip-hop tracks and the album Pink Season reached the Billboard 200. Simultaneously, he gradually introduced serious music as Joji on SoundCloud, which allowed fans to get used to his new style.
The real change began when he officially announced his retirement from Filthy Frank in 2017 due to personal decisions and serious health issues. Joji's openness has added credibility to his music. His melancholic R&B deals with self-doubt, love, and mental health, which resonates with fans even more because of the artist's personal experiences.
His transition to a more mature audience through 88rising brought success with Ballads 1, which reached number 1 on the US Top R&B/Hip-Hop Albums. But his latest album SMITHREENS, was criticized by many as lacking a personal touch due to his less involvement in writing and production.
By launching his own label, Palace Creek, Joji has achieved complete musical freedom. His story shows that true passion, authenticity, and the right strategy are the keys to long-term success in the digital age. Loyal fans and the music industry continue to support his authentic musical aspirations.
