Ford Philippines is expanding its presence nationwide by launching its first-ever mobile showroom designed to bring the dealership experience directly to the community. It aims to reach more customers in areas not typically covered by a physical showroom, especially in high-traffic and high-growth locations.
The showroom on-the-go is part of Ford's customer-first promise—bringing the brand and consumers closer to where they are. Here, interested customers can explore the latest vehicles, speak with product experts, test drive, and avail exclusive offers more easily and more personally.
The Ford mobile showroom will first stop in Balanga City, Bataan from January 26 to February 2, 2026, in partnership with Ford Subic. According to management, this is the first activation of its kind for Ford in the Philippines—an innovative step in creating a curated experience for urban communities.
A Ford Ranger pulls a mobile showroom trailer weighing more than 2.5 tons, demonstrating the pickup's towing capacity, power, and capability. At the event itself, those who reserve a vehicle will have exclusive benefits such as cash discount, full tank of gas, and other premium incentives, while those who participate in the test drive will receive Ford merchandise.
By choosing Bataan as its first destination, Ford reaffirms its continued focus on innovation, accessibility, and community-based activations. The mobile showroom will be rolled out to more locations nationwide in the coming months, bringing a showroom experience closer, faster, and more meaningful to more Filipinos.
