Viral home cook JM Granado is currently popular on TikTok for his unique take on Filipino cuisine. He is known for dishes like Kare-Kare Cookies, Chicken ParmDesal, Sinigang Ramen, and Sapin-Sapin Cheesecake.
According to Granado, cooking is like therapy for her. She is happy when she sees people enjoying her cooking and having conversations. She started sharing her recipes during the pandemic, and now has 130,000 followers on TikTok. Her most viral video has reached 13.9 million views.
For Granado, his content is like food for the troops — with chat and interaction. His style is Pinoy comfort food with a twist, familiar but exciting. He doesn't stick to the rules, but rather values creativity and naturalness.
Aside from online fame, Granado has his own restaurant, Silid in Silang, Cavite. Here, he showcases “Bibingka’t Chicken” — a Pinoy twist on chicken and waffles. Today, he continues to grow as a content creator and collaborates with big brands. For him, the most important ingredient in delicious food is love and passion, even if the ingredients are simple.
