Puregold has also entered the world of Roblox by launching their own game called Puregold World. It is a vibrant virtual city where players can play, socialize, and win various prizes.
According to Puregold president Vincent Co, the company wants to reach young Filipinos in the online space where they often play games. “At Puregold World, we make the grocery experience fun and engaging,” he said.
Since its launch in June 2023, the game has recorded over 1,000 active monthly users with an average 8 minute session time, an increase of 17.65% compared to last year. It has also earned a 97% player rating and over 73,000 visits on the Roblox platform.
In the game, you can customize your character, play branded mini-games, and participate in competitions. It aims to provide a unique way for brands to connect with new generations of customers.
To make it even more exciting, Puregold has also placed Roblox hubs in select branches where children, parents, and families can try out Puregold World and win peso value prizes.
