Apple is expected to unveil a new MacBook at a special event on March 4 in New York, London, and Shanghai. The laptop, which could be called the “MacBook E,” is expected to feature a smaller 13-inch display and a variety of color options, providing a more playful experience for new Mac users.
According to reports, this MacBook will use the A18 Pro chip from the iPhone 16 Pro, which provides high performance even at a lower price. This move is part of Apple's plan to make its Mac ecosystem more accessible, especially for users looking for a quality laptop without spending much.
In terms of design, the device is expected to feature a new aluminum shell manufacturing process that will speed up and reduce production costs. Various colors are being discussed such as yellow, green, light blue, pink, silver, and dark gray, which are inspired by the more colorful theme of the M4 iMac. Although the final color is not yet official, it clearly ditches Apple's traditional professional tones for a more lively and trendy look.
On the technical side, the MacBook E is expected to offer a significant upgrade compared to current models. The A18 Pro chip is nearly 46% faster than the M1 in single-core tasks, offering a balance of efficiency and power in a device smaller than 13 inches. This is a big price advantage especially as the cost of RAM and storage is rising in the electronics market.
Stay tuned for more details about how Apple will change the MacBook lineup at its upcoming March 4 event. The combination of colorful design and affordable price could bring new energy to the laptop market.
