In 2025, new car sales in the Philippines remained flat with a total of 463,646 units sold. Although slightly down 0.8% compared to 2024, there is hope due to the addition of data from other manufacturers, which reached 491,395 units—a 3.7% growth compared to the previous year.
Despite severe market challenges, including the reimposition of excise tax on pick-up trucks and natural disasters in the country, the industry still achieved modest growth. According to the report, Passenger Cars declined by 23.1% while Commercial Vehicles increased by 7%, reflecting higher demand for utility and business-oriented vehicles.
One of the most notable trends this year is electrified vehicles (xEVs). Sales reached 58,905 units, representing 12% of the market, up from 5.5% in 2024. Battery Electric (BEV), Plug-In Hybrid (PHEV), and Hybrid Electric (HEV) recorded 142.5% growth, reflecting the rapid consumer acceptance of eco-friendly technology.
All categories in Commercial Vehicles saw sales increase, except for Medium-Duty Trucks & Buses which decreased 7.1%. AUVs and MPVs grew by 7%, Light Commercial Vehicles by 7.2%, and Heavy-Duty Trucks & Buses increased by 20.5%, reflecting increasing business and logistics demand.
According to Jose Maria Atienza, president of CAMPI, the success of 2025 is due to aggressive promotions and new products from various car brands, especially in the electrified and commercial vehicle segments. In December, 47,371 units were sold, the strongest performance in a month since 2017, led by Toyota, Mitsubishi, and Suzuki.
