The eyewear brand A. SOCIETY has collaborated with NEW ERA for a streetwear drop that blends utility and fashion. It features a magnetic visor cap, SCOTTY, CHARLIE, MOSS sunglasses, and several accessories that are perfect for modern street style.
The collection's star is the Magnetic Visor Cap, a reworked 9FIFTY cap with a magnetic brim that allows sunglasses to be attached. Also included are the SCOTTY rectangular sunglasses and the aviator-inspired CHARLIE and MOSS, available in brown, navy, and green. All are made with lightweight titanium frames and feature clip-on sun lenses.
Also included are sterling steel magnetic necklaces and a versatile bandana for added street-ready style. To add to the colorfulness of the launch, A. SOCIETY collaborated with several local creatives to bring music and visual art to the project.
There are also a limited number of 20 VIP Box Sets created for cultural influencers. For fans, there is a Style Challenge on Instagram where you can win one of these.
The collection will be released on September 12, 2025 online and at the flagship store in Hong Kong. Sunglasses are priced at ₱12,000 to ₱15,000, while caps and accessories range from ₱3,500 to ₱7,000.