As the 75th anniversary of Formula 1 approaches, LEGO is ready to bring the excitement of racing to fans around the world! The new partnership first announced last year will bring interactive experiences, exclusive collectibles, and digital content that F1 and LEGO fans are sure to enjoy.
By 2025, there will be LEGO Fan Zones at 13 F1 races, including Shanghai, Silverstone, Monza, and Las Vegas. Here, fans can participate in Make and Take builds, take pictures in special displays, and see the entire LEGO Formula 1 lineup—featuring all 10 teams for the first time! In addition, 20 F1 events will have LEGO Pit Shops, where you can buy LEGO Speed Champions, LEGO City, LEGO DUPLO, and LEGO Collectibles sets.
Not only at the race tracks, but also at LEGO stores in Europe, North America, and China, there will be racing-themed activities such as a buildable steering wheel giveaway and a Racing Ramp play zone for kids (and kids at heart!). At LEGOLAND and LEGO Discovery Centers, there will also be F1-themed build events from March to June.
In addition to on-ground events, LEGO will also enhance the F1 experience online! There will be racing-inspired creative tools on the LEGO Play app, an F1-themed game on the LEGO website, and a special LEGO Magazine issue this March that includes a racing board game. In July, the LEGO Collectibles F1 feature will be released.
Are you excited? The long-awaited LEGO Speed Champions Formula 1 sets are coming out on March 1, and are now available for pre-order! Each set has about 250 pieces and costs $26.99 USD. For more details, don't miss the LEGO x F1 Live Stream on March 1, 10:00 AM EST!
