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How the Mercedes-Maybach S-Class Keeps Up with the Changing Face of Luxury

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Through generations of refinement and innovation, the Mercedes-Maybach S-Class has remained a symbol of luxury and comfort-oriented design. After selling thousands of models worldwide, it continues to be a favorite among those looking for a high-end sedan. So, how exactly has this brand stayed true to its iconic heritage in the modern luxury landscape? The answer lies in the brand's 360° approach to design.

For the first introduction of the Mercedes-Maybach series, the brand developed a template for what future sedans would look like. Based on the renowned Mercedes Benz S-Class line, the first model launched was powered by a V-12 engine and extended wheelbase so it had an extended rear cabin and leading measures in noise, vibration, and harshness to weave smoothly the S-Class series and unique Maybach features to create a fit-for-purpose limousine-style vehicle.

Para sa unang pagpapakilala ng Mercedes-Maybach na serye, nakabuo ang tatak ng template kung ano ang magiging hitsura ng mga susunod na sedan. Batay sa kilalang Mercedes Benz S-Class na linya, ang unang modelong inilunsad ay pinalakas ng V-12 engine at extended wheelbase kaya't nagkaroon ito ng pinalawak na rear cabin at mga nangungunang hakbang sa noise, vibration, at harshness upang mahabi nang maayos ang S-Class series at mga natatanging katangian ng Maybach upang makalikha ng isang fit-for-purpose na limousine-style na sasakyan.

Once inside the vehicle, passengers will benefit from electronically operated rear doors that can also be controlled from the driver's side. The MBUX infotainment system with a 12.8-inch OLED central display can be enjoyed on any drive, thanks to active ambient lighting and active road noise compensation. Not forgetting the ENERGIZING COMFORT, massage functions, and refrigerated compartment that provide the finishing touch for ultimate comfort.

Once inside the vehicle, passengers will benefit from electronically operated rear doors that can also be controlled from the driver's side. The MBUX infotainment system with a 12.8-inch OLED central display can be enjoyed on any drive, thanks to active ambient lighting and active road noise compensation. Not forgetting the ENERGIZING COMFORT, massage functions, and refrigerated compartment that provide the finishing touch for ultimate comfort.

When looking at motorization, the Mercedes-Maybach S-Class series continues to have some of the most unique fittings. From the entire Mercedes line-up – and also from competitors such as Bentley – the Mercedes-Maybach S 680 is the only vehicle powered by a V12 engine that is exclusively produced in-house and not by another external entity. It shows how heritage craftsmanship has been preserved down to the invisible features.

Despite this, the brand has no difficulty in accepting creative collaborators to transform the limited editions of the Mercedes-Maybach S-Class. Among his latest projects, Virgil Abloh revived the Mercedes-Maybach S-Class as part of his PROJECT MAYBACH initiative, combining the avant-garde with a contemporary design ethos.

This creative exploration coincides with the exclusive Haute Voiture where luxury craft and high fashion merge to redefine automotive elegance. Recently, yacht manufacturer Robbe & Berking celebrated their 150th anniversary by presenting a classical interpretation of the same model.

This limited edition sees the two automakers apply walnut trims and sail-inspired stitching to create a unique maritime-style model. Despite each collaborator coming from fields far from automotive, their creations break new ground for Maybach, roads that continue to reflect the brand's aspirational quality.

With all the milestones considered, the Mercedes-Maybach S-Class series is a testament to how the brand has balanced new luxury details with its original template to provide an almost futuristic vision that continues to engage - talk to their high-end clients. Keep an eye on Hypebeast to find out about its upcoming releases. To discover the Mercedes-Maybach S-Class series, visit their website today.

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