Canada Goose's new label, Snow Goose, designed by Haider Ackermann, has officially launched with an extensive inaugural drop.
It features over 60 versatile winter silhouettes available in classic colors as well as bold hues, with designs that represent a spectrum of sensibilities inspired by Canada Goose's archives and Ackermann's modern style.
For the FW24 collection, Ackermann drew his primary inspiration from the power of nature and the natural world as a means of quiet escape.
The campaign focuses on standout pieces from the outerwear line: the Rider Jacket and the Celestia Jacket. The Rider Jacket is inspired by the archival Peace Keeper Parka from the 90s, combining its oversized shape with reflective accents, utility pockets, and an adjustable waist. Meanwhile, the Celestia Jacket is Snow Goose's new take on the classic shirt jacket, featuring a silver reflective finish that illuminates when exposed to direct light.
