Ahead of this weekend's Formula 1 Las Vegas Grand Prix, Mercedes driver Lewis Hamilton announced a new ready-to-wear collaboration between his +44 label and Tyler, the Creator's GOLF WANG.
On Monday, the two introduced the line through a series of themed campaign images shot by Luis "Panch" Perez, with creative direction by Tyler. In the photos, Hamilton and his models showcase the collaborative pieces inside a garage, where the neon "GOLF PLUS 44" signage illuminates the room, and of course, a Mercedes two-seater is featured.
The brands have not yet revealed the full collection that will be included in the lineup; however, based on the look of the campaign, the collection appears to be a racing-inspired fusion of the two labels' identities.
The motocross jackets feature "GOLF WANG" written on the chest, with +44 signage on both sleeves, while the collared workwear jackets showcase "GOLF" lettering at the finish line of a racetrack on the back. In other pieces, the button-up shirts are filled with Formula 1 motifs and classic Vegas emblems, and the tire pressure gauge serves as an accessory.
The +44 x Golf Wang collection will be available at the retail experience of both brands at The Encore Beach Club inside Wynn Las Vegas on Wednesday, November 20. The line will also be available online and at all Golf Wang locations on the same day, starting at 12:00 PM PT.
