SEGA and Seiko, two giant Japanese brands, have collaborated on a limited edition chronograph in celebration of SEGA's 65th anniversary. The exclusive watch captures the nostalgia of the golden age of gaming, and is sure to be a hit with hardcore fans and collectors.
The watch comes in two variants: Silver and Black, with iconic SEGA font on the dial. A special Sonic the Hedgehog sub-dial can be found at 6 o’clock, while the SEGA logo is located at 3 o’clock. The watch case is made of stainless steel, measuring 39.2mm in diameter and 11.25mm thick, perfect for daily wear. It features Hardlex crystal, 10-bar water resistance, and an estimated battery life of three years.
For collectors, the details on the case back and packaging are special. Each watch is engraved with the 65th Anniversary logo and a unique serial number. It arrives in a custom box with “EMPOWER THE GAMERS” printed on the inside of the lid, adding premium and sentimental value to the collection.

The watch is priced at ¥71,500 JPY (approx. $455 USD), and each unit is made-to-order. Pre-orders are available now, and delivery is expected early October. The design combines professional utility and retro gaming flair, making it perfect for both casual and formal occasions.
All in all, the SEGA 65th Anniversary Seiko Collaboration Model is more than just a watch – it's a celebration of gaming history, with a mix of style and nostalgia. For fans of SEGA and Sonic, this is the perfect opportunity to own a collector’s item that combines Japanese engineering and iconic gaming legacy.






