In a historic step in the world of fashion and sports, BLACKPINK’s LISA is now an official member of the Nike family. The global superstar has signed a long-term partnership that combines her talents as a rapper, dancer, and style icon with Nike’s dedication to excellence and craft.
From her humble beginnings as a trainee in Bangkok, where she struggled to save up her allowance for a pair of Nike Dunk Highs, to her solo success with Alter Ego, it's clear that fashion and movement have always been intertwined in her life. Now, with this partnership, she's able to incorporate Nike into her high-intensity dance and Pilates routines, showcasing her creativity and discipline.
LISA made her debut as a Nike athlete in Paris, wearing the iconic Air Max 95, a sneaker with deep roots in music and self-expression. For her, this partnership is a natural extension of her “obsession with excellence.” With every choreography or Pilates session, she showcases the same versatility that Nike values.
The partnership is not just about gear; LISA is focused on female empowerment and global self-expression. She aims to encourage women to be fearless in their personal style and use versatile athletic fashion as a way to build confidence and individuality. “I want to encourage women all over the world to express themselves through the way they dress,” she says.
LISA joining the Nike family is more than just a new face for the brand—it's about bringing her energy and influence to the global stage, where sport and style meet. With her dedication to excellence and empowerment, it's clear that this partnership will usher in a new era of inspiration around the world.
