The Jungkook of BTS has been officially appointed as Global Brand Ambassador by Chanel Fragrance & Beauty, the luxury house's division focused on perfumes, cosmetics, and skincare.
According to Jungkook, CHANEL is a innovative fashion house that values unfaded heritage while constantly reinventing in the modern era. As an artist, he said, it is important for him to stay true to his own style while facing new challenges, which is why this collaboration with CHANEL Fragrance & Beauty is special to him.
Chanel officially announced the partnership on December 11, 2025. Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrance & Beauty, expressed his great admiration for Jungkook's talent, his music, and his bold creative decisions.
He added that Jungkook is an inspiration for the new generation, spreading passion and creativity wherever he goes, and he is very excited about future collaborations.
Meanwhile, Jungkook recently appeared on the travel reality show Are You Sure? with Jimin, and BTS is preparing for their much-anticipated full-group comeback in 2026, with a new album in spring 2026 and a world tour to follow.
