Suzuki has launched a new corporate emblem, its first change in 22 years. The new design reflects its new slogan “By Your Side”, symbolizing a closer relationship with customers and a more modern direction for the future.
New Emblem. The familiar “S” logo remains but has been given a more modern flat design for the digital era. The previous chrome plating has been replaced with high-brightness silver color to reduce environmental impact and reflect the transition to a new era.
Emblem debut. It will first be shown on concept models at the Japan Mobility Show 2025 before gradually being placed on new Suzuki products.
Slogan “By Your Side.” According to Toshihiro Suzuki, the new emblem symbolizes their commitment to creating meaningful products for people, and their willingness to keep pace with social and technological change while contributing to a sustainable future.
Closer to the People. Suzuki aims to continue to strengthen its role as an infrastructure mobility company, providing transportation that accompanies people's daily lives.
