Today's AI is rapidly extracting content online, but it does not provide payment or credit to the creators. As a result, many Filipino content creators and media are losing revenue because people are no longer returning to the website where the information came from.
According to Cloudflare, 65% of AI bots are used for training, while 21% are for search. For eight months in 2025, there will be very little return traffic to sites. For example, some AI bots only bring readers back to the website once for every 5,400 crawls. This is a significant reduction in revenue and views for creators.
To protect content, Cloudflare has introduced a tool that allows you to block or allow AI bots. They also plan to pay-per-crawl model, meaning that each time the AI uses the content, site owners can charge a fee. For example, if they charge ₱5 per crawl, this would be a huge revenue boost for creators and media companies.
Aside from the revenue issue, there is also a threat to cybersecurity due to AI. data breaches and DDoS attacks have increased in the country. In 2024, nearly 46% of Philippine firms experienced a data breach, higher than the Asia-Pacific average of 40%. Nearly 21 million DDoS attacks were also recorded in the Philippines.
For this reason, it is important for the government and tech companies to work together to educate Filipinos on how to protect their data and content online. According to Cloudflare, awareness, skills, and systems need to be strengthened to be prepared against more complex AI-driven attacks.
