Bugatti will introduce a new ultra-exclusive one-of-one program on August 7. The program aims to revive the brand's tradition of creating unique vehicles for select collectors. It draws inspiration from Jean Bugatti's legacy in the 1920s and 1930s, where in-house coachbuilding began and iconic models like the Type 57 SC Atlantic emerged.
This program focuses on creating a completely custom-made vehicle for clients seeking a unique design and level of personalization. According to the teaser, it is a combination of art, luxury, and Bugatti's history that has been recognized in the automotive world for more than a century.
The first work of this program will be called “Solitaire,” which will be officially unveiled at the launch. Described as a symbol of grace and elegance, it is expected to be one of Bugatti’s most refined designs to date.
Official details will be shared on August 7, 2025, where Bugatti's goal of taking personalization to the highest level will be further revealed.
