Gentle Monster has launched an interactive horror escape game called “THE ROOM” as part of their Fall 2025 collection. Instead of a typical fashion show or lookbook, they invite players to find clues and escape within the time limit while avoiding a mysterious danger. It's a new way to engage with fashion fans through a suspenseful game.
“THE ROOM” is connected to Gentle Monster’s larger Fall 2025 campaign titled “THE HUNT”, featuring actress Hunter Schafer and directed by Nadia Lee Cohen. The game is a continuation of the campaign, showcasing the brand’s same dark theme and unique style.
“THE ROOM” can be played for free on Gentle Monster's official website. At the same time, they have also released a new eyewear collection for Fall 2025, which can be purchased at their online and physical stores. Eyewear prices start at around ₱25,000 and up, depending on the design.
With the release of “THE ROOM,” Gentle Monster proves that fashion and gaming can come together to create a unique experience for gamers and fashion fans. It's a creative and terrifying way to introduce their new collection.
