Bangkok welcomes a new landmark for video game players with the opening of SYNNEX's Nintendo Authorized Store, the first official Nintendo store in the city. The store, located on the third floor of Siam Paragon, one of the premium shopping malls in the region, is now open.
The collaboration of SYNNEX, COPPERWIRED, and Siam Paragon aims to provide an immersive retail experience for Nintendo fans of all ages. The store has a total size of 356 square meters and has two main zones: the Experience Zone, with more than five trial stations and 98-inch screens showing more than 60 games, and the Merchandise Zone, which contains more than 350 collectible items inspired by favorite franchises like Super Mario, The Legend of Zelda, Pokémon, and many more.
Sutida Mongkolsuthree, CEO of SYNNEX, emphasized the store's focus on customer confidence, offering certified products, pre-purchase trials, and after-sales support under the label “TRUSTED BY SYNNEX.” Meanwhile, Paramate Rienjaroensuk, CEO of COPPERWIRED, emphasized the careful design of the store's layout, which aims to provide a seamless and enjoyable shopping experience.
Aside from gaming consoles and software, the store also offers character-themed merchandise, such as plush toys, stationery items, and exclusive collectibles. In the coming months, it plans to add more jewelry and souvenirs that will broaden its appeal to tourists and collectors.
