Hypedrive – the automotive arm of Hypebeast – just wrapped up their latest event titled “Cars & Kicks,” a fusion of automotive and sneaker culture. The event was held at the prestigious The Motoring Club social venue.
The event focuses on curating specific sports cars, classics, and builds, paired with sneakers from the car owners’ personal collections. Backstories help to connect their significance and encourage guests to explore their histories. Activities include vendors, sponsors, product samplings, and racing simulators, as well as live music and food and drink.
There were also prizes given to our guests: a set of high performance Yokohama tires was given to one lucky mystery guest, while one guest’s extremely rare pair of Stash x Nike Air Force 1 Mids earned him a free vinyl wrap from customization company Inozetek worth $5,000 USD.
An intimate fireside chat was also held during the evening, featuring Staple founder Jeff Staple, The Fast & The Furious actor and SEMA VP RJ DeVera, and The Motoring Club founder Michael Rapetti, moderated by Hypedrive Director Eddie Eng. Discussions ranged from sneaker and automotive cultures to personal collection questions and more.
Some of the notable guests at the event included Fast actor Sung Kang, sneaker personality Jacques Slade, DJ Skee, Superman & Lois actor Erik Valdez, and many more. Music was provided by international DJ Base. In total, over 400 guests attended, who were seated in both the exclusive interior and more casual exterior premises of The Motoring Club.
