{"id":37182,"date":"2025-01-13T00:05:06","date_gmt":"2025-01-12T16:05:06","guid":{"rendered":"https:\/\/www.gr888.co\/?p=37182"},"modified":"2025-01-13T00:05:06","modified_gmt":"2025-01-12T16:05:06","slug":"rivian-ay-naglalatag-ng-isang-matapang-na-bagong-daan","status":"publish","type":"post","link":"https:\/\/www.gr888.co\/en\/review\/37182","title":{"rendered":"Rivian Is Paving A Bold New Path"},"content":{"rendered":"

Jeff Hammoud \u2014 Rivian's chief design officer and a longtime pillar of automotive design who, before joining the company, created the visual identity of brands like Jeep \u2014 is more adept at creating visually stunning vehicles than to most people on the planet, but he wanted to talk about sneakers.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\u201cI have a lot of friends who started out in sneaker design before moving into the automotive industry, and we have a lot of footwear in our design studio that we use as inspiration for colors,\u201d he says. Hammoud also mentioned that, apart from their aesthetic parallels (Michael Jordan's personal Ferrari 550M served as inspiration for the Air Jordan 14, while adidas looked to the Audi TT while designing the Kobe 2, and many other examples ), recent innovations in footwear materials have influenced some of Rivian's sustainable practices. \"We have five different shoes in our office that show how you can approach sustainability, from Allbird and adidas collaborations to Nike's Space Hippie line,\" he said. \u201cThey show different aspects of sustainability, and from a design perspective, the form, shape, and graphics of a vehicle have to work together, just like with sneakers.\u201d<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Hammoud and the Rivian have just finished a major success: a few days before his talk with Hypebeast, the Rivian R3 was named the best car design of 2024 by Top Gear. Inspired by Group B rally cars and with the combination of power, finesse, and function Rivian's SUVs and pickups are known for, the R3 and R3X mark a bold new era for the brand with its smaller footprint and hatchback. rally style.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

And as the new chapter begins, Hammoud is ready for it. All subsequent chapters. \"We're not done,\" he said. \u201cWe want to make sure we continue to challenge ourselves and improve.\u201d<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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